Are you a digital marketing professional? Are you in search of how to cut an edge in the online business field?
Pubcon conference, which was born in a London pub, is the best when it comes to digital marketing. When you attend the conference, you interact with people who want to search for knowledge about online business. Others are there to teach and offer help.
Pubcon Inc. is a technology corporation based in Austin, Texas. The corporation specializes in producing conferences and trade shows. Pubcon has been in operation since 2000. Since then, they have held an annual conference at the Las Vegas Convention Center. Pubcon has had an attendance of over 30,000 attendees.
Note: Pubcon Florida 2020 has been postponed due to the Covid-19 pandemic.
Pubcon at a Glance
Pubcon was born in a London pub as a fun conference. Hence the name PubCon.
Today, Pubcon offers educational sessions for web professionals on a wide range of topics. By attending the conference, you get inspired by keynote addresses by world leaders in the internet business.
You also satisfy your search on how you can up your game in digital business and the new trends.
Who Should Attend
Pubcon is an all-round business conference. It includes keynote addresses, workshops, site clinics, and on-stage speakers.
As such, if you are a digital marketer, consultant, or an aspiring businessperson, Pubcon is suitable for you. Do you have a company and you are in search of the best strategies in online marketing? Pubcon Florida conference is for you.
Attendees will have a chance to interact with experts in the field on a one-on-one basis. Thus, you can have your questions on online businesses answered by experts in the field. Additionally, at the Pubcon event, you have the chance to interact and get motivation from fellow attendees.
Pubcon Las Vegas 2019: A Recap
The Pubcon search engine optimization and social media conference went down on October 7-10, 2019. The expo event was held in South Halls, at the Las Vegas Convention Center.
Pubcon Las Vegas was a multi-track conference that involved sessions, clinics, addresses, and so on.
The Pubcon master class group workshops took place on October 7. Then, the official conference took place from 8th to October 10.
Here is a summary of how the Pubcon 2019 Vegas event went down.
Day 1: October 7 2019
On Monday, October 7 2019, the Pubcon master class group workshop happened. The private group training is a limited-attendance workshop. It is ideal for companies that are in search of in-house team building.
The day involved intensive instructions from the industry experts on internet marketing and search engine optimization.
Bill Hunt and Eric Enge gave the first intensive instructions. Bill Hunt is an established author on SEO matters.
Day 2: October 8
Day two of the Pubcon was all about driving organic traffic to your website. The highlights from the second day included lead generation, blending SEO and PR, and keeping track of Google updates.
The keynote speakers for the Pubcon second day included Gary IIIyes, who is a Webmaster Trend Analyst for Google.
The other speaker was Greg Jarboe who is the Co-founder of SEO-PR. He discussed how to optimize lead generation websites fully and why it is essential to quantify revenue.
The two also discussed the importance of salespeople for your company. Salespeople are the face of your company. They are frequently in search of customers. They are in direct contact with your customers.
The salespeople know what your customers like and what they do not like. They also discuss a lot with your customers about your brand. As such, you can use the information from the salespeople to build a working internet marketing campaign.
Day 3: October 9
Day 3 of the Pubcon Las Vegas started with how you can simplify the decision-making process in your business. It covered examples of straightforward SEO implementations.
The highlights of Pubcon day 3 in Las Vegas included the different inference used by a search engine like Google for ranking, how to make decisions influenced by data, and how to utilize voice UIs.
Some of the keynote instructors in Vegas included:
- Keith Goode- Sr. SEO strategist at IBM
- Robert Brady- founder of Righteous Marketing
- Rob Garner- principal 555 digital
- John Lincoln- CEO, Ignite Visibility
Day 4: October 10
Pubcon Las Vegas day 4 started with Jen Slegg interviewing Gary IIIyes. The interview touched on the updates in search engines, the latest changes in algorithms, and any other changes.
Some of the highlights of Pubcon day 4 included how as a marketer, you should be ready to adapt when change happens, how to improve your site’s traffic, and how to make it if you are new in the online marketing space.
The speakers for the day included:
- Rohit Nargunde- program manager at Microsoft
- Michelle Robbins- vice president at Aimclear
- Grant Simmons- vice president at Homes.com, among others.
Pubcon Florida 2020: What To Expect
If you haven’t been to any PubCon conference, then you are clearly missing out. Some of the topics to expect this year include link building, social media advertising, technical SEO, international site optimization, and so much more.
Who Should Attend Pubcon, Florida?
Are you a marketer, consultant, in-house marketing team, or are you establishing an internet marketing business?
If yes, Pubcon Florida is for you. It will give insights about the best strategies for Amazon marketing, content marketing, and so on. You will also learn about SEO PPC, social media marketing, and much more.
Pubcon, Florida, will offer a multi-track training approach that will include clinics, educational sessions, keynote addresses, social media demos, and so on.
What’s more? You will interact with experts in Digital Marketing on a one-on-one basis. As such, you can have your intriguing questions answered by leaders in the market.
Pubcon Florida bonuses include nightly events and Pubcon labs.
Pubcon Florida Venue
Pubcon will happen at the Kovens Conference Center. The center is one of the waterfront venues in South Florida. As such, you will also enjoy beautiful views of Biscayne Bay as you learn.
The conference center also features audiovisual and presentation technologies, which will make it easier for attendees and instructors.
Topics and Themes
Pubcon, Florida has picked speakers with vast knowledge and experience in their fields. The speakers are expected to give practical insights into the best ways to grow an online marketing business.
The conference will comprise sessions, main stage talks, sessions, and so on. The idea is to offer the most valuable strategies and information for businesses and marketing agencies.
Among the valuable topics to cover include:
- Search Engine Optimization. This will involve looking at the updates from Google, keyword research, linking, quality of content, and so on.
- Social media marketing. How to market on Facebook, LinkedIn, and how to use video and visuals on Instagram.
- There will also be a topic on an omnichannel marketing strategy.
This will include content marketing, email, mobile, print, and so on.
- International site optimization.
- SEM- analytics, targeting, tracking, conversion, Facebook/Bing, Demo, and Psychographic targeting.
Some of the keynote speakers for the Pubcon Florida 2020 include:
- Gary IIIyes, Webmaster Trends Analyst, Google
- Carolyn Shelby, SEO manager, ESPN
- Annie Crushing, Author, Making Data Sexy
- Daniel Waisberg, Search Advocate, Google
- Purna Virji, senior manager of Global Engagement, Microsoft Bing
- Susan Wenograd, vice president, Marketing Strategy Aimclear
The goal of Pubcon Florida 2020 is to educate and show you how to go about online marketing. It will also inspire you and give you what’s new in the online marketing field.
The three-day Pubcon conference will also include a masters group workshop day. The Pubcon workshop offers more intensive learning, and it has limited attendance. It provides the latest updates, demos, reviews of all aspects, and the best techniques and strategies.
There will also be Pubcon labs where you can book and have a 15-minute talk with one of the speakers. This will help you to get advice on issues with your business and so on.
Plus, there will be Pubcon nightly events and lunch daily for networking purposes. You will also have access to an exhibit hall where attendees will have a chance to interact with each other.
If you want to register for Pubcon 2020, you have a variety of passes to choose from. These include Platinum All-Access Pass, Gold Pass, Networking Pass, and Masters Groups Workshops.
The Platinum All-Access Pass is open to the first 350 attendees. The pass offers the most highly rated training, and it contains new content for 2020.
With the Platinum All-Access Pass, you will get the masters’ group workshops, training, and full access gold pass.
You will get the full access from Monday to Thursday. The Platinum All-Access pass will cost you $899 if you pay by June 30. After that, the prices will increase as follows:
- July 1 to August 1- $1199
- August 2 to August 31-$1399
- September 1 to October 11- $1699
For the Pubcon Gold Pass, you will have a three-day full access conference pass. You can access all the sessions from Tuesday through to Thursday. With the Gold Pass, you can attend all sessions, exhibit halls, and events. The prices for the Gold Pass include:
- May 1 to June 30- $749
- July 1 to August 1- $999
- August 2 to August 31- $ 1099
- September 1 to October 11- $ 1199
In the Networking Pass, you will access exhibit hall, keynotes, and official Pubcon evening events but no panel sessions.
The prices for the Networking Pass include:
- May 1 to June 30- $ 599
- July 1 to August 1- $ 649
- August 2 to August 31- $ 799
- September 1 to October 11- $ 849
For the master group workshops pass, you will get a one-day master group training. The pass has sold off for nine years.
You will get training on linking, SEO, SEM, and so on.
For the masters training workshop, you will pay the following:
- May 1 to June 30- $ 549
- July 1 to August 1-$ 749
- August 2 to August 31-$ 799
- September 1 to Oct 11-$ 899
US Social Media Award 2020
During the Pubcon Florida 2020, there will also be a social media awards show. The award will go to the best in social media communication and campaigns.
The reward will go to companies, individuals, and organizations that have uniquely used social media to reach people.
The transparent judging process will involve two sessions. There will be a pre-scoring and then a judging session where judges will look into every detail.
If your company has a service or tool that is of benefit to Pubcon attendees, book your company’s sponsorship here.
The Bottom Line
If you are a web professional or you run a digital marketing agency, there is no reason why you should not attend Pubcon 2020.
Pubcon will offer the best strategies, the latest updates, and demos on how you can run a successful online business.